Spend less on the wrong thing
Find out what customers understand, ignore and need while changes still take minutes, not months of development.
Concept prototyping · Australia
Test your idea before you build it
We turn your idea into a realistic, clickable prototype and test it with real customers in as little as two weeks, so you invest in the right product with confidence.
Clickable on your phoneTested with real usersFixed price
2 weeksfrom first workshop to a tested prototype
4 levelsfrom quick sketches to a working proof of concept
1 clear MVP planprioritised features and a fixed build quote for Minimum Viable Scope
100% yoursdesigns, prototype and build plan
Why prototype
Why prototype before you build
A prototype is the quickest, cheapest way to find out if an idea works, and to fix it while changes are easy.
Get everyone on the same page
A prototype ends debates about how it should work. Your team, partners and customers react to something real.
Win support and investment
Show investors, lenders or your board a product they can hold and tap, not a slide deck full of promises.
Build faster with a clear plan
Developers start with tested screens, agreed features and a fixed quote, so fewer surprises reach the build.
What we build
The right prototype for each stage
From quick sketches to a working proof of concept, we match the level of detail to the questions you need answered.
Sketches and wireframes
Rough layouts that map the flow and structure quickly, perfect for exploring several ideas in a day.
FidelityClickable prototype
Linked screens in Figma that you can tap through on your phone, ideal for testing the core journey with customers.
FidelityHigh-fidelity prototype
Polished screens in your brand with real content, animations and interactions that look and feel like the finished app.
FidelityProof of concept
A small working build that proves a risky piece of technology, such as an AI feature, payment flow or system integration.
FidelityHow it works
Our two-week prototyping sprint
Ten working days, one clear outcome: a tested prototype and a plan you can act on.
Days 1–2
Align
A workshop to agree the problem, the customers and what success looks like, then map the key journey.
Goals, journey map and scopeDays 2–3
Sketch
We explore several ways to solve the problem, then pick the strongest ideas together.
Sketches and user flowsDays 4–7
Prototype
We design and link the screens into a realistic prototype you can use on your phone.
Clickable prototypeDays 8–9
Test
Real users try the prototype while we watch where they succeed and where they get stuck.
Session recordings and notesDay 10
Decide
A playback of what we learned, the changes to make and a clear plan for what to build first.
Findings, feature list and fixed quote
Concept in action
Kippa.au: from idea to tested concept
Kippa is our concept for helping dog owners manage canine epilepsy. We started with research and user stories, then prototyped the key moments: logging a seizure as it happens, tracking medication and sharing clear records with the vet.
- Concept validation and user stories
- Clickable prototype of the core journeys
- Seizure timer designed for stressful moments
- Analytics that turn logs into insights for vets
Tools
Tools we use to prototype
Figma
Design and prototypingWe design every screen and link them into clickable prototypes you can try on any phone or computer.
Proto.io
Interactive app prototypesFor high-fidelity concepts, we build app-like prototypes with realistic transitions, gestures and animations that feel like the real thing on a phone.
What you get
Everything you need for the next step
Clickable prototype
User flows
Tested with real users
Findings summary
Prioritised feature list
Build plan and fixed quote
Frequently asked questions
What is concept prototyping?
Concept prototyping means turning an idea into a realistic, clickable version of your app or website so you can test it with real people before you pay for development.
How quickly can you build a prototype?
For a smaller app, we can typically deliver a clickable prototype in two weeks. More complex apps take longer. Once we understand the features you need, we'll give you a clear timeline and quote before we start.
How much does a prototype cost?
It depends on the number of screens, the level of detail and how much testing you need. After a free 30-minute call, we give you a fixed quote in AUD before we start.
What is the difference between a prototype and an MVP?
A prototype is a realistic design used to test an idea, without real code behind it. An MVP is a working first version of the product that real customers can use every day.
Can I use the prototype to raise money or pitch my idea?
Yes. Many clients use their prototype to pitch to investors, partners, lenders or their own leadership team, because people can see and try the idea.
Do I need a finished idea before we start?
No. A rough idea and a clear problem are enough. The workshop and sketching steps are there to shape the idea with you.
More services
Have an idea? Let's prototype it.
A free 30-minute call, then a clear scope and a fixed price. Based in Melbourne, working with businesses across Australia.